![]() ![]() “ is not, as it’s been misunderstood by some, about discovering one ‘silver bullet’ solution.… hile finding such big breakthrough ideas-like Dropbox’s referral program-is absolutely a goal of the process, in truth, most growth is due to an accumulation of small wins.”įurthermore, Ellis and Brown write that growth hacking isn’t solely about new user acquisition: In their book Hacking Growth, Sean Ellis and Morgan Brown write: Growth Marketing Is More Than Just Having One Brilliant Idea To find an exceptional growth marketing example, then, we need to look deeply at how a company uses growth marketing to move the needle throughout the entire customer lifecycle.Īnd when it comes to full-cycle growth marketing, the popular video game Fortnite may be the ultimate example. Growth marketing isn’t all about big, quick wins, and it isn’t 100% focused on new user acquisition. Hotmail expanded its reach with a footer link advertising the service in every outgoing email.Īnd while these are all excellent examples of ways companies have used growth marketing to acquire new users-and acquire them quickly and exponentially-these examples create a poor picture of what growth marketing is really about. Dropbox grew its user base by giving existing users free storage for referrals. ![]() Airbnb drove traffic to its site by building a way for its hosts to cross-post their listings on Craigslist. If you’ve read anything about growth marketing, you’ve probably run across the popular examples. ![]()
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